Solutions Designed for small and mid size businesses

In addition to needing progressive technology that enables rapid implementation, small and midsize businesses (SMBs) need solutions that address their unique requirements from a specific business point of view. The CRM best Practices for Customer Relationship Management (SAP Best Practices for CRM) offering addresses this reality by delivering first-in-class business-scenario documentation that is tailored for the SMB community. The scenario documentation is complemented by complete technical information that helps you implement the business processes. SAP Best Practices for CRM includes predefined business scenarios that handle the most important business requirements of SMBs, covering the following key functional capabilities:
• Marketing – Provides the tools you need to handle campaign management, lead management, marketing analytics, and customer segmentation. The marketing capability eliminates complex integration issues by providing everything you need to track and analyze customer relationships, from order placement to shipping and billing.
• Sales – Equips sales organizations with the functions they need to maximize sales-team productivity, dramatically shorten sales cycles, quickly increase revenues, and promote customer loyalty. Your sales organization benefits from consistency, predictability, and effectiveness, ensuring that promising leads become profitable customers.
• Service – Empowers customer service and support, field service, and service operations to meet their service-level responsibilities. The service capability speeds time to resolution by providing consolidated operational insight that enables informed decision making.